You’ve got an all-singing, all-dancing, stylish website and now you’re ready to make some money from it – but how are you going to do that? Earning money from your website is possible, but like anything, it takes time, effort, and focus, on the right tools! It also depends on the type of business you have; it could be a service business, a product-led business, or an information hub but whatever website you have – there will always be a way to make it pay! Let Armeva help you by creating a strong digital marketing strategy to generate a return on your investment. In the meantime, here are our tips on how to make money through your website.
You must have seen Google Ads! They’re the adverts that appear right at the top of the search results when you search for something on Google. These are paid ads. They’re targeted, they’re relevant to what you’re looking for and, used properly, they are a thoroughly lucrative way of generating an income from your website. They’re also relatively easy to set up. Once you have your Pay Per Click Google ad set up and you’ve set a budget (anything from just $1 upwards), you start seeing the results of your hard work. Google Ads start working as soon as you hit the launch button. Plus, using clever, targeted demographic information, they don’t just pop up randomly, they appear when people search for what you do or what you sell. There’s also no tie-in contract, you can pause, deactivate, increase, or decrease your ad spend whenever you want.
Offer Consultancy
If you know your industry inside out, why not offer consulting? People are often willing to pay an expert on a subject they want to learn more about. Everyone has expertise in some area. Why not monetize yours through providing a separate web page and detailing what it is you can offer someone else for a fee? Don’t forget to promote it using your social media channels, email marketing, Press Release, and blog for maximum exposure.
Try Affiliate Marketing
Through affiliate marketing, you partner with brands and businesses that have some relevance to your website. So, if you mention a product or a service, you provide a link to that product or service using a unique affiliate code that’s generated when you sign up to an affiliate marketing service. Every time someone uses that link to buy something from you – you get paid for that click-through. We would suggest partnering with affiliates that are highly relevant, so if you’re in kids clothing, kids toys, or kids’ education businesses would be good websites to work with. Speak to Armeva about affiliate marketing and let us organize it for you.
Following on from our previous point, if you’re an expert in something then as well as offering consultancy, you could also create your very own online course. It takes work to develop something that’s got all of the right ingredients and is easy to navigate but once it’s up and running, you don’t have to think about it. People book in and if the course doesn’t require human interaction, they work through the modules themselves at their own pace. So if you’ve got a skill, teach others, and don’t forget to back up your course by posting online videos to YouTube to show some of the course information along with how-to guides and instruction videos.
Try a Podcast
Podcasts are big news now, people love to listen and plugging into a podcast means you can listen to anything you like while driving, doing the housework, working out or drifting off to sleep. There are nearly 900,000 podcasts available (and growing), available in over 100 languages and 37% of Americans listen to podcasts every month! If you aren’t great at getting down information using the written word, a podcast could be the perfect match for you, but you need to find your niche and be an authority on that topic.
If you have a strong following on social media, why not pursue sponsored posts? Companies are prepared to pay others who have a strong social media presence to promote their products and services. It’s a form of Influencing. So, if you’re a superb chef with a lot of followers, offer out your services to kitchen companies, you might use their saucepans or their utensils to create a dish? If you tag their products in your social media posts, you effectively promote their products, and you could get paid to do so, especially if you can prove you have a solid social media following that represents their target audience.
The above are a few ideas on how to promote your website, so it generates money. For more ideas on monetizing your website, contact the digital marketing experts Armeva and see what we can do for you.
Downloadable guides are another effective marketing tool that could generate an income. Charge your users to download a guide from your website. Find something interesting and informative that your customers need to know about. If you’re a fitness website, you could create a diet and exercise guide, or a guide to different types of exercise, or perhaps a meal planner? If you’re an expert on cars, why not create a guide on mechanics and how to change a tyre, or how to change your oil and water so people have the information to hand? Avid walker or hiker? What about a guide to the best walks in your area? Be creative and think about what you could write about that’s useful for your audience – and that they’d be willing to pay for.
