Whatever your business, whether it is service-led; product-led; business to business (B2B); or business to consumer (B2C), generating leads is the key to growing success. There is so much competition out there both online and offline! Having a powerful sales and marketing team at the helm of your company definitely makes differences, but what if you don’t have one? Or, you do have a team but they are not experienced enough to generate the leads as you expected? Don’t worry Armeva will be your guide and help you to identify areas your brand grow.
Lead generation is simple. It’s like a dangling a carrot for a potential customer and getting them to bite it! That carrot could be a snippet of information relating to a product or service that intrigues them to find out more, and either pick the phone up, visit a website, add to cart, or contact you through a web form, phone, email, or social media. This list is not exhaustive. To create a lead generation, you need a structured marketing campaign that is full of easy and useful ways for customers to be interested in what you do. We will give you some lead generation examples below:
This form of lead generation is through email marketing, social media, phone, letter or in person. Email marketing involves using a database (if you haven’t got one, it’s an important aspect of your business and building a database is relatively easy by capturing emails upon sign-up, order placement, through social media and general information forms) and sending regular communication to customers, especially during sales periods, to send out a new offer, to tell your customers about a product launch or feed them with other information. Social media is ensuring that you keep a conversation going with your audience, respond to direct messages, ask for feedback through polls and questions, reply to comments and build a community. The phone is an obvious direct engagement method and traditional sales calls are still effective. Other direct engagement methods include letters and in-person, perhaps at a networking event.
Advertising is always paid for and should be a part of every business’ marketing strategy. Using paid advertising, you target your audience and encourage them to learn more about your product or service. With the growth of online opportunity, there are numerous ways to engage your audience through powerful advertising from Armeva. Through social media, you can create targeted, effective, and creative ads that are the perfect match to your demographic (and even the time of day that they use your social media channels). There’s also PPC (pay per click) advertising that displays your advert right in front of the consumers that are looking for what you do, you only pay when they click on the ad to learn more. Other forms of online advertising include banner ads, website ads, video advertising and more. In terms of offline, there are plenty of methods to capture an audience. Billboards, TV, radio, leaflets, catalogs, flyers, newspaper ads and more.
Another effective method for lead generation (for any business, in any industry) is through referrals. Customer recommendation is always powerful because people like recommendations! You could incentivize previous customers by offering them a discount when they refer a friend. In online terms, Influencing is big business and is also the power of referrals, but Influencers are different in that they’ve built up a strong social media following. Other people follow them because they’re inspired by what they do, where they go, what they wear and their lifestyle. They also trust their judgement, so if an Influencer is wearing a particular pair of jeans in an image they post on social media, and those jeans are tagged by their brand, followers often well, follow their lead (!) and buy them. That’s another form of referral.
Blogging is a clever way of generating new leads and most businesses nowadays have a blog (or Vlog – the video version!). Your blog doesn’t have to be completely industry-related, it could be a lifestyle blog that works in synergy with your brand, for example, if you’re in kitchen products, you might run a recipe blog alongside it (and highlight your products within each blog). It’s a chance to get creative and highlight different content, while building a community and using the opportunity to direct customers onto your products’ or services’ page. Ultimately, the aim is to generate more sales. There are other benefits to having a blog, it forms new industry connections, it helps to push you up Google’s ranks as it’s another place to add keywords and it creates conversation when you allow your readers to comment.
Using the power of search engines, you can make your product more visible to others and hook a larger audience. To do so, you need to rank highly on page one of search engines so that when others search for what you do or what you sell, you pop up in the first few results. However, it’s impossible to rank highly for everything and that’s why keywords is important. These are the most searched terms that your audience use to find products and services. To find out your keywords, you can use Google Analytics (or speak to us at Armeva). Once you’ve generated a list of keywords, you need to weave them into your copy on your website or blog so that they sound natural. Once your refreshed content is published, your website or blog or other will start to rank better on Google and other search engines. That is SEO (search engine optimization) on a very basic level. There are plenty of other techniques to apply and for more information on effective SEO, get in touch with Armeva here.
there are many excellent methods to improve lead generation especially through digital marketing. Contact the experts, Armeva to find out what we can do for you using some of the above and many more brilliant activities to increase your brand awareness.
